FCC White Paper Report

V. Critical Considerations for Future Planning: People will leave Fiddlesticks in the ordinary course of life. Our sustained success depends on attracting new members while maintaining a quality offering that results in Fiddlestick's Pride among current members. A. People join or choose to remain in a club after considering many factors, including demographics, facilities, amenities, events, management, maintenance, cost, value, proximity to family and friends, and ambiance. Each prospective member looks at us and other clubs, compares all these elements, and decides where to join. B. Fiddlesticks has never looked to be the largest, lushest, or loudest club in Florida. Our path has been low-density, premium golf, and high satisfaction. Protecting the investment of equity members in FCC means that when a prospective member adds up all the considerations, we must be comparable and competitive based on that individual’s weighting of all the comparison factors. We do not have to be everything to everyone. However, we must have functional, safe, up-to-date, attractive facilities with sufficie nt capacity and safety, and we must be responsive to what our members and those seeking membership want and expect. C. In planning for the future, we must consider several critical factors: i. Evolving Membership: Who are our members now in terms of age, activities they pursue, and economic capacity? How might those elements change over time? ii. Demographics: Since the Committee began its work eight years ago, approximately 40% of our membership has changed. a. The average age of new members joining is sixty, and the average age of all FCC members is sixty-nine. New members often bring different expectations and preferences. b. There is a growing demand for modern amenities, facilities, and new and updated programming, with increased member social events. The member event experience is similar to the addition of pickleball, resulting in an increase in the number of member social events and member participation in events, which supports this

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