BNFCF Board Book

Marketing Agenda – October 20, 2022

Public Relations • October o

2023 Event Media Kit – In progress

o Release: Bobby Nichols - Fiddlesticks Charity Foundation awards special grants to Catholic Charities, Diocese of Venice, Pace Center for Girls, Lee – On proof o Article/pitch: Blessings in a Backpack Impact Story – In progress ▪ Revamped article with angle about Blessings in a Backpack response to Hurricane Ian ▪ Tying in help of community partners like BNFCF & CAC o Pitch: Tournament feature for Times of the Islands Outdoor issue – In progress o Article/Pitch: Craig & Bobby Nichols / Next Generation of Giving – In progress ▪ Revising article to include Craig’s response s from podcast https://podcasts.apple.com/au/podcast/bobby-nichols-part-1-the-early years/id1562581853?i=1000562432051 • Ongoing o Article/pitch: ACT Impact Story – Pending update/info ▪ Carol has updates – ACT wrote a great internal memo/update on the program ▪ Possible partnerships with Lee County School District/Lee County Board of Education o Article/Pitch: CAC Impact Story – To come ▪ Focusing on community outreach and getting people trained in the Darkness to Light program ▪ Carol will touch base again end of Sept – early Oct • Carol contacting charity again for update • Long-Term Revisits o Fiddlesticks 40 th Anniversary – Party in the Fall ▪ Long-time Fiddlesticks employees – Celebrate Fiddlesticks ▪ Collaboration/partnership – media pitch/story ▪ Boots on the ground that serve at these events ▪ Welcome Back Party – November 5 th

Social Media Marketing •

October Social Media Plan – Approved/Scheduled/Monitoring • November Social Media Plan – In progress o November 19 – World Day for Prevention of Abuse o

Jr. Board proposing dress down day at school to recognize this day

Email Marketing •

October Newsletter – On proof

• November 19 – World Day for Prevention of Abuse o November 17 Email Blast

Miscellaneous •

Event shot list – In progress o

Carol to send last year’s shot list

o PM to add to and update with additional shots to get for all events